Neonatal Care
Orlando Health cares for newborns from the first minutes after birth: in the delivery room, in the nursery, in our NICUs when a baby needs extra care, and in follow-up visits after you go home.
Template module · Written copy. The page name, then the hero description field, one paragraph of 40 to 380 characters that is the only part a visitor arriving from search is guaranteed to see. ⭐ Ours, rewritten 2026-10-20 for every new parent (193 characters): the line is five settings, so the hero names them in the order a family meets them, plainly. ⛔ Walking on glass: NICU parents recoil from anything sweet or sappy, and parents of full-term babies are frightened by NICU detail, so the hero states facts, carries no warmth words and no severity words, and names the NICU as one setting among five. Their paragraph 4, which described intensive care, now opens the NICU section in module 3, carried as before. The owner stays Orlando Health: the neonatologists are Women's Institute physicians and the Development Clinic and ECMO belong to Orlando Health Children's, so a page owned by either institute hides the other half. In the copy, the paragraph under the heading is ours. The buttons are the page's own: Plan Your Birth With Us and Find a Pediatrician; nobody plans a NICU stay.
Research and Evidence for This Page
RESEARCHCare team cards carry the team's own logo, and no photo yet
Keep the designer's text card and put each team's own lockup (Air Care, Winnie Palmer Hospital, Women's Institute, Orlando Health Children's) in its logo slot. Add a photo band only when every team on the page has a real photo of its own people or place.
- Eyetracking: people skip decorative and stock images and study images that carry information. Real staff portraits drew 10 percent more viewing time than the bios beside them, though the bios took 316 percent more space; uninformative thumbnails drew about 0.9 fixations each against 4.4 on the text.
- Card guidance across design systems: images help a reader scan a set of cards when each one is distinct, and hurt when they repeat or say nothing the title does not; text-only cards are a standard variant.
- Healthcare: every source found points the same way, toward real photos of the actual staff and places over stock, but no rigorous study measures the effect on booking.
- Measured on orlandohealth.com, 2026-10-20: two of the eight teams have a real photo of their own (the Air Care helicopter, the Children's pavilion); the other six pages use stock tiles. A grid with photos on two cards of eight reads as broken, so the lockup, which every team has, does the recognizing.
Sources
- Nielsen Norman Group, Photos as Web Content (eyetracking)
- Nielsen Norman Group, Cards: UI-Component Definition
- Los Alamos Mesa Design System, Card
- Singapore Government Design System, Thumbnail Card
- Dentistry Today, patients and stock photos
Decided 2026-10-20
RULINGEvery page's buttons are chosen for the reader who lands on it
A page shows zero, one or two buttons, each reasoned from the moment its reader is in. Leads go where a real decision exists (planning a birth, a diagnosis in pregnancy, a failed screen, a follow-up specialist, a pediatrician for a healthy newborn). A page read by a parent whose baby is in a NICU now offers the page's own help and the support every NICU family gets, never a sales button. No button anywhere asks anyone to choose a NICU.
- Nobody plans a NICU stay: a baby comes to one from the delivery room or by transfer between hospitals, so a button to find one serves no reader.
- A baby in a NICU already has its doctors at the bedside, and most families name a pediatrician before discharge, so a pediatrician button on an apnea page sells to nobody.
- Serving the business and serving the parent are meant to agree: where no honest lead exists, help that keeps the family with Orlando Health is the business value.
- Two slots are a ceiling, never a quota: a filler button beside a page's one real action comes off.
Decided 2026-10-20
RULINGPlain words, and no NICU alarm for parents of full-term babies
Labels, closing bands and the line page's opening are factual, with no warmth words and no severity words. A page a healthy newborn's parent reads (jaundice, a glucose check, a hearing screen) never leads with the NICU or closes on a NICU band; nursery care has its own closing.
- Parents of NICU babies recoil from sweet or sentimental copy.
- Parents of full-term babies are frightened by NICU detail, and most newborns never need one: neonatal care is five settings, the delivery room, the nursery, the Level II and the Level III and IV NICUs, and follow-up, and the NICU is two of them.
Decided 2026-10-20
MEASUREDRelated services are single service lines, in the designer's Services tab
Related services render as the Services tab of the designer's tabs module, as he drew them: six cards on a line page, each one service line on the ruled list, never two specialties under one name, each with one sentence on how that line joins a newborn's care.
- The designer's service line and location frames show Services, Conditions and Treatments as three tabs, the Services tab holding six single-line cards with a sentence each.
- The ruled list of children's service lines carries pediatric hematology and pediatric oncology, pulmonology and sleep medicine, neurology and neurosurgery as separate lines; a combined name matches no page that will exist.
- A gate refuses any service card whose name is not a ruled line.
Decided 2026-10-20
MEASUREDThe page is set in Lufga, the typeface Orlando Health uses, at its three weights
Every page uses Lufga, loaded from orlandohealth.com, at 400, 500 and 700 only. Headings 700, the hero paragraph 500, body and buttons 400.
- Read on orlandohealth.com, 2026-10-20: the site loads Lufga in three files, Regular 400, Medium 500 and Bold 700, and sets its headings at 700.
- The designer's frames are set in the same face; an earlier build used a stand-in, which is why its weights read differently beside his frames.
Sources
Decided 2026-10-20
MEASUREDButtons are the designer's slim pills, with an icon in the hero
Pills are about 2.4 times their label tall, regular weight, with no border on solid pills; the two hero pills are equal width across the paragraph, each led by an ink icon chosen from its label. The facility hero's pills carry no icon.
- Measured across the designer's frames: every pill is 2.3 to 2.5 times its label tall, and the hero pills carry a calendar or a phone before the label.
- A gate checks every rendered pill against these proportions.
Decided 2026-10-20
RULINGThe Marketer's Playground features what the marketer wants to highlight
The feature accordion is a module, or a set of them, on any page type, for what the marketing team wants to feature about how they market the line or place: a program, a class, an event, parking or language access, a community program, a timely change, a real choice such as planning a high-risk birth. Each row: a headline, a short paragraph, a 5:4 photo, zero, one or two buttons. A row can point to a page that exists; it never repeats a module on the same page.
- The designer's frames show the row with no button, one button and two buttons.
- A high-risk birth is the one real choice on the neonatal line, so it is the line page's first row.
Decided 2026-10-20
Care for Every Newborn
Most newborns spend their first days in the nursery and go home with their mother. Some need extra care in a NICU for a while. Neonatal care covers all of it:
- The delivery room. The team checks your baby in the first minutes after birth.
- The nursery. A pediatric hospitalist sees your baby, the vitamin K shot is offered, the three newborn screens are done (the metabolic screen, the hearing screen and the heart screen), and feeding help is close by. Jaundice, a bruise from the birth or a first feed that will not settle is cared for here.
- A NICU. Extra help with breathing, feeding or warmth in a Level II NICU close to home, and the highest level of newborn care in our system at the Level IV NICU at Orlando Health Winnie Palmer Hospital for Women and Babies.
- After you go home. Your pediatrician, and for babies who were in a NICU, follow-up visits through the first years.
Template module · Written copy. On most lines this explains what the specialty covers. ⭐ Rewritten 2026-10-20 so the page opens on every newborn. It now begins with ours, Care for Every Newborn: the five settings in the order a family meets them, then the healthy-newborn paragraph (moved up from the end of the module, where it read as an afterthought). Then theirs, under their own heading Critical Care for Newborns: their paragraph 4 (moved here from the hero), then 5 and 6 to 14, carried. Four corrections in paragraph 5: the owner, as in the hero; the Level II units are at three hospitals in Central Florida (Lakeland, Clermont and Lake Mary), so across the state of Florida is narrowed to what is true; world-class care offered by becomes care from; and the national ranking sentence leaves the body copy, because the recognition band in module 16 renders it. Then one paragraph of ours, under its own heading, Care for a Healthy Newborn, because the line covers five settings and the NICU is two of them: a mother whose baby has jaundice or a birth bruise is on this line too, and their copy had no sentence for her.
Whose paragraphs are whose. In the copy, everything under Care for Every Newborn is ours. Everything under Critical Care for Newborns is their copywriters': their paragraph 4 (corrected), their paragraph 5 (corrected), and the intro and list of their paragraphs 6 to 14.
⛔ Walking on glass: Care for Every Newborn is the first thing a parent of a healthy full-term baby reads, so it opens on the nursery and going home, names the NICU as one setting with no severity words, and keeps resuscitation, the earliest babies and the sickest babies for the NICU section below, where the NICU parent has already chosen to read. No warmth words anywhere: NICU parents recoil from them.
Critical Care for Newborns
When a newborn needs extra care in the first days, weeks or months of life, Orlando Health has a network of NICUs and caregivers who are experts in newborn care. Your baby can see specialists from more than 40 children's specialties, with the highest level of care at the Level IV NICU at Orlando Health Winnie Palmer Hospital for Women and Babies.
Babies come to the NICU for many reasons, some known before birth and some found at birth: being born early or small, trouble breathing, keeping warm or feeding, an infection, a birth defect, or a condition in the mother such as diabetes or preeclampsia.
Library module · A written block, moved out of module 2 on 2026-10-24 so each module holds the five paragraphs a written block takes (style guide §11.7). ⭐ Their copywriters' paragraphs 4 to 14, the words unchanged. Their eight-item list of reasons becomes two sentences in their own words, because a written block holds five paragraphs or list items; the closing line of ours under it ("The conditions below cover both...") leaves the page, since the tabs below say the same by showing them.
Locations
Template module · Fills itself. A map and a list of every Orlando Health NICU with its level, its hospital, its phone number and its distance, each linking to that hospital's NICU page. ⭐ This is the module the page exists for. Three of the four units are not open yet. An opening state is a field on the location record, so a unit reads "Opening November 2026" today and switches on the day without anyone touching the page. Lake Mary shows the season only, never a date.
⭐ The NICU location records do not exist yet, so their content is owed, and their paragraphs 25 to 34 supply it. Written once, here, on the records. The map itself is their line 26, embedded map on page.
⭐ The 4.0 swap. On the line page this map is to find doctors rather than locations. The records it would need, each neonatologist tied to the units where they practice, are not there for 3.1 (the NICU location records themselves are still owed), so for 3.1 this module stays the location map, and at 4.0 it swaps to the doctor map.
| Record | Level | Address, as they wrote it | Phone, as they wrote it | Opening state |
|---|---|---|---|---|
| Orlando Health Winnie Palmer Hospital for Women and Babies | Level IV NICU | 83 West Miller Street, Orlando, FL 32806 | (321) 841-5274 | Open |
| Orlando Health Watson Clinic Lakeland Highlands Hospital Center for Women and Babies | Level II NICU | 4000 Lakeland Highlands Rd, Lakeland, FL 33812 | (863) 226-0800 | Opening November 2026, added; their copy gave no state for this unit. Lakeland Highland corrected to Lakeland Highlands, the hospital's name |
| Orlando Health South Lake Hospital Center for Women and Babies | Level II NICU | 1900 Don Wickham Dr, Clermont, FL 34711 | (352) 394-4071 | Opening in early 2027, as they wrote it |
| Orlando Health Lake Mary Hospital Center for Women and Babies | Level II NICU | 380 Rinehart Rd, Lake Mary, FL 32746 | (407) 767-1200 | Opening summer 2027, as they wrote it |
Family-Centered Care
Orlando Health neonatal intensive care units offer a wide range of life-saving procedures and around-the-clock care for newborns who need extra attention. Our family-centered care model focuses both on your baby and your family as a whole.
This holistic approach seeks to involve you in your baby's care, while considering your unique needs and preferences. Through Kangaroo Care, for example, we ensure that you are able to touch and hold your baby, with skin-to-skin contact, to increase your bonding.
Template module · Written copy, for what the care actually feels like. ⭐ Their paragraphs 16 to 24, carried whole, under their own phrase as the heading. One correction in paragraph 16, the owner. Nothing else in the block is changed.
Whose paragraphs are whose. In the copy, every paragraph is their copywriters': their paragraphs 16 to 18 (the first paragraph is 16, corrected) and 19 to 24 (the list, whose Tiny Baby line, paragraph 20, is edited as above). Nothing in this module is ours.
Everything Around Your Baby
Everything about the NICU is designed to comfort your baby and family: soft light and low sound for sleep, toys and books, a family area with a kitchenette, and a place for you at daily rounds with your baby's specialists. Among other services:
- Our Tiny Baby Collaborative at Orlando Health Winnie Palmer Hospital offers highly specialized care for babies born from 22 weeks of pregnancy.
- Our team works closely with pediatric specialists at Orlando Health Children's Arnold Palmer Hospital, and collaborates with the Orlando Health Women's Institute Center for Maternal-Fetal Medicine and Orlando Health Women's Institute Fetal Care Center for prenatal diagnosis and support during delivery and throughout your baby's care in the NICU.
- If your newborn needs transportation from another area hospital to one of our NICUs, we have a specialized neonatal transfer team on call 24 hours a day. We use a highly specialized transport vehicle, which is essentially a NICU on wheels, equipped with life-saving equipment.
- We offer lactation and breastfeeding support for parents.
Library module · A written block, moved out of module 5 on 2026-10-24, because an image and text block holds 600 characters (style guide §11.8) and module 5 held 1,871. ⭐ Their copywriters' paragraphs 18 to 24, the words unchanged: their paragraph on parent education moves here from the first block, "Among other services:" joins the paragraph before it, and the two list items on the teams the NICU works with (Arnold Palmer, then maternal-fetal medicine and fetal care) join as one, so the block holds five. The heading is ours.
Close to Home, Connected to the Highest Level of Care
A Level II NICU cares for babies born a little early or needing help with breathing, feeding, warmth and monitoring, close to home. A Level IV NICU is the highest level there is, for the earliest, smallest and most seriously ill newborns, with surgery and the most advanced life support.
Template module · Written copy, a headline and a short paragraph making the line's strongest true claim. ⭐ Ours, a fill. Their copy names Level IV and Level II and never says what the levels mean or how they connect, and almost no parent arrives knowing. The claim is the connection between the levels, which is what makes a Level II unit near home a good place for a baby rather than a lesser one. No superlative, no outcome promise. The transport team itself is already in their words in module 6 and is not repeated here. Both paragraphs in the copy are ours; none are their copywriters'.
One System for Every Level
You do not have to work out which level your baby needs. Most babies who need extra help are cared for in a Level II NICU near where their family lives, and staying close matters when you are recovering yourself and visiting every day.
If your baby needs more, the team arranges the move to the Level IV NICU at Orlando Health Winnie Palmer, your baby's records, images and care plan travel too, and the unit is ready before the doors open. It is one system, and the level your baby needs is the level your baby gets.
Library module · A written block, moved out of module 7 on 2026-10-24 so the value proposition block holds its 600 characters (style guide §11.8). Ours, the second paragraph of the levels claim, the words unchanged and split in two at its turn so each paragraph is under 80 words (§11.7). The heading is ours.
Before Your Baby Arrives
Planning a High-Risk Birth
Your Baby's Care Team, Ready Before Delivery
When a pregnancy is high-risk, our maternal-fetal medicine and fetal care teams plan the birth with the NICU team, so the care your baby needs is in place when your baby arrives.
Ask About High-Risk CareLibrary module · The feature accordion, the marketer's playground: rows the service line's marketing team chooses to feature about how they market this line, each a headline (35 characters), a short paragraph (350), a 5:4 photo and zero, one or two buttons. ⭐ The first row is ours: planning a high-risk birth, the one real choice in this line, since nobody chooses a NICU and a family with a high-risk pregnancy does choose where to give birth. It rests on their paragraph 22 (the NICU works with the Center for Maternal-Fetal Medicine and the Fetal Care Center from prenatal diagnosis through delivery), which stays in module 6 as their copy. Image brief: a care team with an expecting couple, calm, no equipment in the foreground.
Prompts for the service line marketer, invented and never to ship as written: a NICU tour for families expecting an early birth · breastfeeding classes before the birth · the NICU transport team's reach across Central Florida · a NICU parent support group · a new Level II NICU opening near home, dated so it comes off.
Meet the Team
[Address Line]
[City], FL [Zip]
[Address Line]
[City], FL [Zip]
[Address Line]
[City], FL [Zip]
Template module · Fills itself. ⭐ Their paragraphs 35 and 36, exactly: the doctor finder, filtered to neonatology, with the hospital each physician practices at shown on the row. Nothing is supplied. ⭐ Above the care teams on this line (2026-10-02): a parent wants the neonatologist first. It shows employed physicians by default, with filters; physicians who are not employed stay in the global Find a Doctor (2026-10-02).
The Teams Who Care for Your Baby
Brings newborns from other hospitals to the Level IV NICU at Orlando Health Winnie Palmer Hospital for Women and Babies.
Learn More
Care for women across Central Florida, from a first exam in adolescence through pregnancy, menopause and beyond.
Learn More
Care for children across Central Florida in one connected network, from everyday checkups to intensive care and surgery.
Learn More
The helicopter team that brings critical care to the scene or a hospital and flies the patient where the care is.
Learn MoreTemplate module · Fills itself from the care team records, a card for each team relevant to this line. ⭐ The card heading is the location, in bold, with the team name under it (Daniel, 2026-10-07). ⭐ The card wording is the hero description on each team's record, written once on that team's page spec and never repeated here. Every card takes both buttons, Visit This Team and See Their Doctors. A team renders here because it is relevant to a NICU family, whichever line writes its page.
What renders on this line: NICU Transport Team · Fetal Care Center · Center for Maternal-Fetal Medicine · Orlando Health Women's Institute · Orlando Health Children's · Air Care Team. ⭐ Orlando Health Children's takes the institute card in place of the Children's Heart Institute: the Women's Institute card is already here, so the children's institute card appears beside it and neither institute owns the page; the heart specialists are reached through the Children's Heart line in module 12. The transport line for referring hospitals is a field on the transport team's record and renders on its card. ⭐ 2026-10-28, the page-type ladder: the NICU Development Clinic is a program now and renders in the Programs set; the Breastfeeding Education Center is a section of the lactation support page.
Related Service Lines
The maternal-fetal medicine and fetal care teams who cared for you in pregnancy hand that care to the NICU.
Learn More About Pregnancy and BirthYour pediatrician leads care after the hospital, and our pediatric specialists join the NICU team when a baby needs them.
Learn More About PediatricsOur pediatric heart doctors care for a newborn's heart condition in the NICU and in the years after.
Learn More About Children's HeartAfter a hard birth, a bleed or a seizure, our pediatric neurologists read the brain monitoring with the NICU team.
Learn More About Children's NeuroscienceTemplate module · The tabs module, as on every service line page: Services, Conditions and Treatments, each a grid of cards. ⭐ Services holds one card per related service line, each a line on the master sitemap, from this line's related lines record (oh_neonatal_related_service_lines.md, the service line site build wizard §0b), with one sentence on how that line joins a newborn's care. Rebuilt 2026-10-24: the master holds the pediatric specialties as specialist types under the Pediatrics line, so the six specialty cards of 2026-10-20 become four line cards, and the Pediatrics card names the specialists in its sentence. Conditions and Treatments fill themselves from the health library: the six a newborn's parent meets most, then Browse All.
Programs
Stays with your baby after the NICU, checking growth and development at set points through the first years.
Learn More About NICU Development ClinicIf you have more breast milk than your baby needs, you can donate it at an Orlando Health milk depot. A nonprofit milk bank...
Learn More About Milk DepotA program at Orlando Health Winnie Palmer Hospital for Women and Babies for the earliest-born babies, from 22 weeks of...
Learn More About Tiny Baby CollaborativeSpecialists for a pregnancy that needs more: a condition in the mother, a diagnosis in the baby, or a history to watch.
Learn More About Center for Maternal-Fetal MedicineFor a baby whose condition is found before birth: one team diagnoses it, treats it where that helps, and plans the birth.
Learn More About Fetal Care CenterPrenatal and postpartum care that comes to you: a mobile clinic, visits by video and doula support.
Learn More About Center for Maternal HealthConditions
A baby born before 37 weeks of pregnancy is premature, or preterm. Some arrive a few weeks early and need a little help;...
Learn More About PrematurityA breathing condition of newborns, most often babies born early, whose lungs have not yet made enough surfactant to keep...
Learn More About Respiratory Distress Syndrome of the NewbornYellow skin and eyes in the first days of life, from bilirubin a newborn's liver is still learning to clear. More than half...
Learn More About Newborn JaundiceA birth weight under 1,000 grams, about 2 pounds 3 ounces, most often in a baby born many weeks early. These babies are...
Learn More About Extremely low birth weightAn illness of the intestine, mostly in babies born early, in which the lining of the bowel becomes inflamed and parts of the...
Learn More About Necrotizing EnterocolitisAn eye condition of babies born early, in which the blood vessels at the back of the eye grow in an unusual way. Most of it...
Learn More About Retinopathy of prematurityTreatments
CPAP sends air and oxygen at a constant, set pressure through soft prongs or a small mask at your baby's nose. Your baby...
Learn More About Continuous positive airway pressure (CPAP), newbornTreatment with a special blue light that lowers the bilirubin causing your baby's jaundice. Your baby lies under or on the...
Learn More About Phototherapy, NewbornHolding your baby in just a diaper against your bare chest, skin to skin, for an hour or more at a time. In the NICU it is...
Learn More About Kangaroo (Skin-to-Skin) CareHands-on help with feeding your baby your own milk: latch and positioning at the breast, and, when your baby is in the NICU,...
Learn More About Lactation Support, NewbornThe planning and teaching that bring your baby from the NICU to home. Your baby is ready when breathing, body temperature,...
Learn More About Going Home From the NICUA planned look at how your baby is moving, communicating, playing and learning, done by a team at set ages after the NICU...
Learn More About Developmental Assessment for NICU GraduatesQuestions Parents Ask Us
Can I be with my baby?
Yes. You are welcome at your baby's bedside, and parents are part of the care team. Each unit has its own guidance on other family members and on keeping the unit safe from infection, and it is on that hospital's page.
My baby is in a Level II NICU. Should I be asking for a transfer?
No. A Level II unit is the right place for most babies who need extra help, and the team there is watching for anything that would call for more. If that happens, they arrange the move, you do not have to ask for it, and the transport team brings your baby to the Level IV unit with the records and care plan already there.
Can I still breastfeed?
In almost every case, yes, and it is encouraged. Lactation consultants work in the NICU to help you express milk from the first days, and when your baby is ready to feed they help with that too. If your own milk is not yet enough, ask your baby's team about donated human milk.
How early can a baby survive?
Babies born as early as 22 weeks are cared for at Orlando Health Winnie Palmer, in a program built for the smallest and earliest babies. What a particular baby faces depends on far more than the week, and the neonatologist caring for your baby is the person who can talk that through with you.
What happens after we go home?
Babies who needed NICU care are more likely to need a little help with growth or development in the first years, so the relationship does not end at discharge. The NICU Development Clinic sees your baby at set points, watches for anything that needs attention and steps in early. Your own pediatrician looks after your baby's everyday care throughout.
Will my baby be in pain?
Some of what a NICU does is uncomfortable, and the team treats that seriously. Pain is watched for and managed, the team eases it before and during procedures, and tells you what to expect.
Template module · Written copy. ⭐ Ours, a fill; their copy has no questions block. The block answers entry questions about NICU care as a whole. Anything about one building, its visiting rules, its parking or its phone number, belongs on that hospital's NICU page.
For NICU Families
After You Go Home
Template modules · Both fill themselves, from the content hub and the resource files, filtered to this line. The resources on this line are for the family going home: feeding, safe sleep, follow-up and when to call. Nothing in them repeats an answer the questions block already gives.
Recognitions
Template module · Fills itself, one band, below the people. ⭐ This line has real proof and it belongs on the page. What the band renders: what the awards record holds, the U.S. News and World Report ranking in Neonatology, in their copy's words. ⛔ The Level IV designation is a fact used in modules 2 and 5, never a trophy in this band.
